If you move with purpose, you're one of us.
The word "athlete" has been hijacked.
Somewhere along the way, we decided it only belongs to people with sponsorships, trophies, or social media followings. As if dedication has a minimum salary requirement. As if intent needs an audience to matter.
Bullshit.
You show up to the 6am class when your bed feels like heaven. You program your lifts with the precision of a scientist. You foam roll while watching Netflix because recovery is part of the process. You've got calluses, opinions about protein powder, and a relationship with discomfort that your non-training friends don't understand.
You're an athlete. You just don't wear the jersey.
VICE not only about elite sport. It's about elite mindset applied to real life. It's for every person who treats movement like medicine, challenge like currency, and sweat like sacrament.
Your dominant Vice—your psychological fuel source—drives how you train, recover, and show up. Whether you're chasing PRs or chasing your kids, crushing deadlifts or crushing a sunrise run, the psychology is the same.
The framework is universal. The fire is personal.
Take the VICE Quiz and discover which mindset drives your movement. You don't need a podium to take yourself seriously.**
The 7 VICEs in Your World
PRIDE
Mantra: "I earned this body. I built this discipline."
Core Belief: Your consistency is your currency. Your dedication is your dignity.
In Your Movement: You don't miss sessions. Your workout notes are pristine. You remember your first pull-up, your first 5K, your first unassisted pistol squat—not because they were world records, but because they were your records. You train for the person you were six months ago who thought this was impossible.
You show up to group classes and quietly crush your own standards. Your form is cleaner than people who lift heavier. Your running cadence is smooth while others look like they're fighting gravity.
The Watchout: Pride becomes toxic when you need others to see your progress to feel it yourself. When your gym selfies matter more than your gym sessions. When you start competing with people who aren't even playing your game.
AMBITION
Mantra: "This month's PR is next month's warm-up."
Core Belief: Progress is your religion. Stagnation is your enemy.
In Your Movement: You periodize your training like you're heading to nationals. Your fitness app shows graphs that look like stock market success stories. You've got spreadsheets for your spreadsheets. You don't just want to get stronger—you want to redefine what strong means for your life.
You research movement patterns the way others research vacation destinations. You upgrade your equipment before you need to because marginal gains matter. Your conversations casually drop terms like "progressive overload" and "mobility work."
The Watchout: Ambition becomes self-destruction when every workout has to be historic. When you can't enjoy today's body because you're obsessed with tomorrow's. When progress becomes prison and you forget why you started moving in the first place.
PASSION
Mantra: "This isn't exercise. This is expression."
Core Belief: Movement is emotional release. Training is therapy with weight plates.
In Your Movement: You don't just work out—you lose yourself in it. Your playlist is curated like it's soundtrack to your life transformation. You get genuinely excited about movement combinations that make other people's eyes glaze over. Your training is where you process your day, your stress, your life.
You talk about your classes, your runs, your lifts like other people talk about their favorite TV shows. Because for you, this isn't entertainment—it's identity. You're not just getting fit. You're becoming who you were meant to be.
The Watchout: Passion becomes chaos when emotion overrides intelligence. When you train angry and get injured, train sad and skip recovery, train manic and burn out. When your feelings drive your programming and your mood determines your method.
RIVALRY
Mantra: "I don't need to beat you. I need to beat yesterday's me."
Core Belief: Competition is everywhere if you know how to look.
In Your Movement: You turn everything into a game. Leaderboards matter. You know exactly where you rank in your HIIT class, how your mile time compares to your running group, whose deadlift you're chasing at the gym. You use other people's success as fuel for your own fire.
You don't just participate in community challenges—you study them. You show up to pickup games like you're scouting the competition. You keep track of things other people don't even notice because the numbers tell the story of improvement.
The Watchout: Rivalry becomes toxicity when comparison becomes identity. When you're so focused on beating others that you stop building yourself. When your worth gets tied to winning games that only you are playing.
MASTERY
Mantra: "Perfect practice makes permanent."
Core Belief: Excellence is in the details others ignore.
In Your Movement: Your warm-up is more intentional than most people's main sets. You film your lifts not for social media, but for analysis. You can feel the difference between 85% and 90% effort. You practice movements until they become instinct, not just until they look decent.
You geek out over technique refinements that add 2% improvement. Your gear is chosen with surgical precision. You have opinions about training variables that most people have never heard of. You don't just want to move well—you want to move optimally.
The Watchout: Mastery becomes paralysis when perfect becomes the enemy of good. When you spend more time analyzing than training, planning than performing. When your pursuit of flawless becomes your excuse for not finishing.
WRATH
Mantra: "My anger has direction. My frustration has purpose."
Core Belief: The weight doesn't care about your bad day. Use it.
In Your Movement: You train through feelings others use as excuses. Bad meeting? Extra set. Relationship stress? Heavier weight. Life chaos? Longer run. You've learned to channel emotional energy into physical energy. Your gym sessions are where you solve problems you can't solve at your desk.
You don't avoid intensity—you seek it. You know that comfort is the enemy of growth, so you actively choose discomfort. Your training becomes your therapy, your weights become your outlet, your movement becomes your meditation.
The Watchout: Wrath becomes self-harm when you punish your body for your life's problems. When you train through injury because you're angry at your limitations. When aggression becomes addiction and you need chaos to feel calm.
POISE
Mantra: "Calm body, clear mind, clean movement."
Core Belief: Control the controllables. Execute with precision.
In Your Movement: You don't just train hard—you train smart. Your breathing stays controlled when the weights get heavy. Your form stays clean when others start to break down. You've learned that efficiency beats intensity, that consistency beats heroics.
You approach your training with the precision of a surgeon and the patience of a craftsman. You don't need music to focus, crowds to motivate, or chaos to perform. Your best sessions happen in quiet moments when it's just you and the work.
The Watchout: Poise becomes apathy when cool becomes cold. When control becomes avoidance of challenge. When your pursuit of perfect execution keeps you from pushing real limits. When being measured becomes an excuse for being mediocre.
You train your body. You should train your mindset too.
Most people treat fitness like a checklist. Show up, sweat, shower, done.
But you're not most people.
You understand that physical training is mental training. That your relationship with challenge in the gym reflects your relationship with challenge in life. That how you handle pressure under a barbell teaches you how to handle pressure under deadlines.
Your dominant Vice isn't just how you train—it's how you think.
Understanding your psychological fuel source changes everything. It explains why certain workouts energize you while others drain you. Why some training styles feel natural while others feel forced. Why you show up consistently while others make excuses.
This isn't about changing who you are. It's about optimizing who you already are.
When you know your Vice, you can design training that feeds your psychology instead of fighting it. You can choose environments that amplify your strengths. You can recognize your patterns before they become problems.
This is self-awareness applied to sweat equity.
Your body is your laboratory. Your training is your research. Your consistency is your data.
Time to get scientific about what drives you.
Which Vice Drives You?
Ready to discover your dominant performance psychology?
The VICE Quiz isn't just personality profiling—it's performance optimization. In less than 5 minutes, you'll unlock your psychological profile and discover:
- Your dominant Vice and how it shows up in your training
- Your secondary drives and when to deploy them
- Your blind spots and how to train around them
- Your personalized gear, content, and training recommendations
This isn't about putting you in a box. It's about giving you the keys to unlock what you're already carrying.
Join thousands of movers who've discovered that understanding your psychology is just as important as understanding your physiology.
Your mind drives your movement. Time to train both.