The VICE Ethos
VICE Isn’t About Flaws. It’s About What Drives You.
At VICE, we reimagine the 7 Deadly Sins as qualities we all experience, but instead of avoiding them, we embrace them as the energy that pushes us forward. Whether you’re striving to be healthier, more focused, or simply better today than you were yesterday, VICE is here to enhance your journey.
Performance. Comfort. Confidence.
VICE gear isn’t just about performance — it’s about making you feel good while you do what you love. Whether it’s a workout, a walk, or a stretch session, our socks are designed for comfort, support, and to help you stay focused and grounded.
More Than Gear. It’s What Moves You.
Designed for everyday life and engineered for performance. VICE gear is made for people who are on the move — whether you’re hitting the gym, taking a yoga class, or going about your daily routine, our socks help you stay comfortable and focused.
Take the Quiz & Find Your Fit
Discover your motivation and get a personalized discount code to help you take the next step in your journey.