VICE · Basketball

Your first step starts
inside the shoe

Performance technology for those who want more.

The mechanics

The slip
nobody talks about.

VICE makes performance grip socks and insoles for athletes who've noticed the problem nobody sells a fix for. Designed in New Zealand by a trained osteopath, tested where the margins are thinnest — across the IPL, the BBL and the AFL — and built to sit outside every boot and kit contract you've already signed.

Basketball is stop-start at full speed. The crossover, the plant, the landing off a rebound — every one of them asks a single foot to hold everything at once.

The outsole holds the floor. That part works. What moves is the foot inside the shoe.

  • Cotton and blend socks have no mechanical bond to the footbed
  • On every cut the foot shifts while the shoe stays where you planted it
  • That shift is your first step, spent before you take it

Lacing tighter trades one problem for another. This is an interface problem, and it is solved at the sock.

What it costs you

Three things
the slide takes.

01
You lose the crossover
The plant is where the defender is beaten. A foot that slides hands the yard straight back.
02
You lose landing control
Coming off a rebound onto a shifting foot loads the ankle unevenly, every single time.
03
You lose confidence
Players who have felt the foot move start cutting more cautiously. Usually without noticing they are doing it.
The engineering

How it holds.

44
External Grip panels
Gradient PVC, placed where the foot actually loads.
Zoned
Arch Compression
Graduated through the midfoot. Support where the arch asks for it, give where it doesn't
Reinforced zones
Heel and toe rebuilt at the two points every sock fails first.
Straight answers

Questions worth asking.

Do they work in high-tops?
Yes. Ankle support is a shoe question. This is about the foot inside the shoe, which behaves the same regardless of collar height.
Will they make my shoes feel tight?
They are knit to sit like a normal sock, so most players notice no difference in fit. If your shoes are already snug, size accordingly.
Which cut should I get?
Most basketballers choose ankle or quarter-crew so nothing catches on the shoe collar. Crew is there if you prefer the height. All three cuts carry identical grip engineering.
How do I wash them?
Cold machine wash, air dry. Do not tumble dry — heat degrades the grip panels over time.
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Every sport

Same engineering. Different game.